10 Questions to Ask Before Starting Your Business

A clarity-first guide to help you build your business the right way — from day one.

Starting a business is exciting — but many entrepreneurs leap before they look.

Before you invest time, money, and energy, you deserve a clear foundation — not just a great idea.

At Kate’s Castle, we believe strong businesses are built intentionally, not impulsively.

This free guide helps you pause, reflect, and plan smart — so you can avoid costly mistakes and move forward with confidence.

What You’ll Learn Inside

This guide walks you through the real questions every founder must answer — before launching.

Inside, you’ll explore:

  • What problem your product or service truly solves

  • Who your ideal customer is — and why it matters

  • How to fund startup costs and manage cash flow

  • Which legal structure best fits your goals

  • What licenses and permits you need

  • How to set up bookkeeping and operations from the start

  • How you’ll attract your first customers

  • Your pricing model and profit strategy

  • Who you need on your team (contractors, advisors, support)

  • Your long-term vision and exit strategy

Each question is paired with why it matters, helping you think like a real business owner — not just a dreamer.

Why This Matters

Most businesses don’t fail because the idea was bad. They fail because the foundation was unclear.

Getting these answers early can mean:

  • Fewer financial surprises

  • Faster, cleaner launches

  • Stronger pricing and profitability

  • Better legal protection

  • More confidence in decision-making

  • A business built to last — not just start

This guide helps you move from “I want to start a business” to “I’m ready to build one properly.”

Who This Guide Is For

This guide is for you if:

  • You’re thinking about starting a business but feel overwhelmed

  • You want clarity before investing money or quitting a job

  • You’re tired of vague advice and want structure

  • You want your business to be sustainable — not just exciting

  • You’re ready to think like a founder, not just an entrepreneur

Whether you’re at the idea stage or already taking steps, this guide meets you where you are.

About Kate’s Castle

Kate’s Castle helps entrepreneurs transform ideas into sustainable, well-built businesses.

From early-stage planning to financial systems and long-term strategy, we help founders build with clarity, confidence, and control — not chaos.

This guide is one of the first tools we use to help clients move from idea… to implementation.

Get the Free Guide

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No fluff. No pressure. Just smart questions that lead to real answers.

Want Personal Guidance?

You’ve got the questions — we’ll help you build the plan.

If you’d like support turning your answers into a real, working business strategy, I offer a free 15-minute consultation to talk through your next steps.

Your idea deserves structure.
Your business deserves intention.
Your castle deserves strong foundations.